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Success Story of Haldiram: How a small shop became independent India's number one brand.

Haldiram's Success Story

Success Story Of Vishan Ji Agrawal Who Started Haldirams) 

Story of Haldiram: How a small shop opened in slave India became independent India's number one brand?

Haldiram's products are used in almost every household. On the other hand, Namkeen served as a snack in any party is incomplete without Haldiram's. But do you know that Haldiram's started as a small shop before independence. Then after independence, such flags of success were raised that it became the number-1 brand.

Haldiram's Success Story

A lot of hard work is hidden behind every success story and behind every successful business there is a special contribution of a special person. The beginning of any big company is at a very small level and only a person from a family leaves a special legacy to the coming generations. A similar story is also of Indian famous food brand Haldiram, the taste of Haldiram Bhujiyan Sev, Haldiram's Sohan Papdi and many other types of namkeen and snacks is on our tongue. But it was not such a famous brand from the beginning, rather it was a small shop started by a small businessman in Bikaner, a city in India, which has not only made itself a business of crores due to the hard work of the family members. Established, but also gave employment to many other people. In this article of ours, we will discuss the history of Haldiram,



Haldiram's History –   

Haldiram's which today is a leading sweets and namkeen manufacturing company, is mainly established in Nagpur. Haldiram's is the manufacturer and seller of more than 100 products in today's date, but its story started in the year 1937 before Indian independence, at this time a person named Gangavishan Agarwal started a snack shop in his city Bikaner Rajasthan . It was actually the business of Bhujiyan Sev started by his father Shri Tansukhdas ji, but it got its name through this small setup of his son Gangavishan ji. The credit for taking this business forward goes to Rameshwar ji, the younger son of Tansukh ji, he started a shop named Haldiram Bhujiawala in Calcutta, South India, taking this Bhujiyan Sev business forward. And this proved to be an important step in the success story of the name and shop Haldiram.


At present, Haldiram's manufacturing plants are located at Nagpur, Kolkata, Delhi and Bikaner. Apart from this, Haldiram's own retail chain stores and many restaurants are also in Nagpur and Delhi. Apart from India, now the products of this company are exported to many other countries like United Kingdom, Sri Lanka, United States of America, Canada, United Arab Emirates, Australia, New Zealand, Japan and Thailand etc.     


Haldiram had set up its first manufacturing plant in Calcutta, after which in the year 1970 another and bigger plant of the company was established in Delhi. After this, another plant was set up in Delhi, the capital of India, this plant of Haldiram established in Delhi in 1990 is also a retail store. In the year 2003, Haldiram started the process of manufacturing convenience food for its consumers.


According to a report prepared by Trust Research Advisory in the year 2014, Haldiram was ranked 55th among the most trusted brands in India.



Haldiram's Products

Haldiram's has a total of 400 different types of products, in this way starting from Bhujiyan Sev in a small town, it took several years for this family to include a range of hundreds of products in their brand, not a day's work. These hundreds of products include namkeen, western snacks, Indian sweets, cookies, papad and pickles. From the year 1990, the company also started producing ready-to-eat food. Machinery was brought from abroad to make products made from potatoes and in this field also better products were given by the company.



Story of a Baniya family of Bikaner

It begins with a Baniya family of Bikaner. Name Tansukhdas, whose meager income somehow the family was living. About 50-60 years before independence, he was struggling to fulfill the responsibilities of his family. Tansukhdas's son Bhikharam Agarwal was looking for a new job. He opened a shop named "Bhikharam Chandmal" in the name of himself and his son Chandmal. In those days, people were liking the taste of Bhujia Namkeen in Bikaner. She also wanted to sell Bhujia Namkeen. Bhikharam learned the art of making Bhujia from his sister 'Bikhi Bai'. His sister had learned to make Bhujia from her in-laws. Whenever Bikhi used to come to her maternal home, she used to bring Bhujia with her.


His parents used to like that bhujia a lot. However, Bhikharam also started making Bhujia and selling it in his shop. But his bhujia was simple like the bhujia sold in the market. Just somehow their livelihood was going on. 



Haldiram was very hardworking since childhood, but... 

Then in 1908, his grandson Ganga Bishan Agarwal was born in Bhikharam's house. His mother used to fondly call him Haldiram. When Haldiram was born, his grandfather was only 33 years old. In those days marriages used to happen very quickly. Well, since childhood, Haldiram saw the making of namkeen at home. 


At a young age, he started helping in household and shop work. He never hesitated to work. The best quality in him was that he used to learn any work quickly with great hard work and dedication. He soon learned to make Bhujia. At the age of just 11, Haldiram got married to Champa Devi.


Responsibilities increased after marriage. Haldiram started sitting at his grandfather's bhujia shop. His bhujia was nothing special from the bhujia sold in the market. He wanted to increase the business of Bhujia. For this they needed to do something different. In such a situation, Haldiram made some changes to enhance the taste of his Bhujia. He increased the quantity of moth in it. His customers liked the taste of that bhujia very much. His bhujia was very tasty and different from the bhujia sold in the market. The family kept growing with time. Family quarrels were also troubling him. Haldiram finally decided to separate from the family. He got nothing from the family business.



Experiment changed fate

After separating from the family, Haldiram opened a small snack shop in Bikaner in the year 1937. Where later he also started selling Bhujia. He wanted to establish his name in the market through this. It is said that Haldiram always used to make some changes or experiments to increase the taste of his Bhujia. 

Till now the bhujia that people had tasted in the market was a bit soft, thick and lumpy. This time he changed his form only. Haldiram made very thin bhujia. It was very spicy and crispy. This type of Bhujia had not come in the market till now.


When people tasted this Bhujia of Haldiram, they liked it a lot. Lines started forming in front of the shop to buy their spicy and flavourful Bhujia. His shop was known by the name of 'Bhujia Wala' in the whole city. Later he named his shop 'Haldiram' after his name. 


Haldiram's business was increasing continuously. Many types of snacks were being prepared along with Bhujia. With time the demand for their products started increasing. Along with this, Haldiram was still busy in making changes in his Bhujia. This time he made a new plan. Pavitra Kumar, the author of 'Bhujia Barrens', says that Ganga Bishan made it thinner than before by mixing moth in gram flour bhujia.


With this change of his, as his taste increased, his appearance also changed. Haldiram named that Bhujia as 'Dungar Sev' to deliver it from door to door far and wide. He named his Bhujia after the famous and popular Maharaja Dungar Singh of Bikaner. Due to which the popularity of his Bhujia also started increasing.



Ruled from Bikaner to Kolkata and Delhi

By the year 1941, the people of Bikaner and its surrounding had started liking the taste of Haldiram's Namkeen. Haldiram now wanted to spread his business across the country. Once he reached Kolkata to attend a wedding. They had taken Bhujia with them. His relatives and friends liked the taste of his Bhujia.


He asked Haldiram to open a shop in Kolkata. He liked this suggestion very much. Haldiram opened a branch in Kolkata. Further, his grandsons Shiv Kumar and Manohar took over his business. He took the business first to Nagpur and then to Delhi. In the year 1970, the first store was opened in Nagpur.


At the same time, in the year 1982, another store was opened in the capital of the country, Delhi. Manufacturing plants were set up at both the places. After this Haldiram's products were sold all over the country. Within no time, the demand for Haldiram started happening in foreign countries as well. Now Haldiram has spread his business in the country as well as abroad. The quality and taste of their products made the company the number one brand.


The company suffered a setback, but became the number one brand 

Haldiram's brand was progressing with time. In the year 2003, Haldiram started exporting its products to America. Today its products are exported to about 80 countries. 


Then in the year 2015, the company suffered a major setback. America banned the export of Haldiram. He said that Haldiram uses pesticides in its products. Because of which Haldiram's products were banned. Despite this, there was no significant impact on the company's business. Its products have created a special identity all over the world. 


Further, the business of the company was divided into three parts of the country on the basis of geography. So that the company can easily reach more and more customers. The business of South and East India is with 'Haldiram Bhujiawala' located in Kolkata. Whereas the business of Western India is with 'Haldiram Foods International' in Nagpur. On the other hand, the business of North India is with 'Haldiram Snacks and Ethnic Foods' in Delhi.


The biggest of these three is the company of Delhi. According to a report, between the year 2013-14, the revenue of Haldiram's Delhi-based Haldiram Company was Rs 2100 crore. On the other hand, the annual revenue of the Nagpur company was 1225 crores and the annual profit of the Nagpur company was Rs 210 crores. Whereas in the year 2019, the annual revenue of Haldiram was Rs 7,130 crore. 


According to a report, 3.8 billion liters of milk, 800 million kg of butter, 60 kg of ghee and 62 lakh kg of potatoes are consumed annually to make Haldiram's products. Under the Haldiram brand, people get to taste more than 400 products including not only Bhujia but also a variety of delicious namkeen, snacks, and food products. From this you can get an idea of ​​Haldiram's popularity.


Haldiram's Controversy  

In the year 2015, the company's bad time came when it was banned in the United States by the Food and Drug Department due to the high amount of pesticides in its products. Thus the image of the company was tarnished at this time, but later after a comprehensive inspection, the company was given a clean chit by the Government of Maharashtra. For this, various products of the company were tested and it was found that all the products are within the limits, which are not harmful to health.


Marketing of Haldiram's Products (Haldiram's Products Marketing) –

Haldiram is a very big brand of India, it uses only traditional methods for marketing its products. You can easily find Haldiram's products at various bakeries and retail stores. Apart from this, Haldiram equips itself with modern methods of marketing and makes its products available online. Apart from this, the price of the product of this company is also less as compared to other company. You can easily see the advertisement of Haldiram through various hoardings, banners and advertisements. But we can also say this with confidence that Haldiram is a very big name in modern India, which everyone knows.


Haldiram's Revenue / Valuation (Haldiram's Revenue or Haldiram valuation) –    

In the year 2018, Haldiram has increased its revenue by 13 percent and this time crossed the figure of 4000 crores. Haldiram Company does its business in three different sectors, which include Haldiram Snake and Ethnic Food, Nagpur based Haldiram Food International and Haldiram Bhujia Wala, the revenue of these three sectors is 2136 crores, 1613 crores and 298 crores respectively. In this way these figures show that good Indian food beats foreign companies.


Apart from this, according to many other experts, Haldiram has a business of more than 5000 crores in retail business. After so many years of cost service Haldiram has set a stand of its own. When the restaurant was started by the company, then 80 percent of its revenue came from packaged food. But Haldiram established himself in this field leaving behind many domestic and foreign companies.


Today, companies like Haldiram are examples for the youth, how one can set themselves by starting. And earlier still the modern methods of marketing were not available, it was not easy to reach the people and reach them, but in today's modern era everything is possible. If the youth wants, they can establish themselves by working hard in a very short time. 





People also ask

What do you think about Haldiram's?

Haldiram is a very big brand of India, it uses only traditional methods for marketing its products. You can easily find Haldiram's products at various bakeries and retail stores. Apart from this, Haldiram equips itself with modern methods of marketing and makes its products available online.


How did Haldiram's start?

Without Haldiram, it seems as if something incomplete has been left behind. Haldiram's actually started not as 'Haldiram' but as 'Bhujiyawale', a shop in Bikaner. It was about the year 1937, there were still 10 years left for independence. Gangavishan ji Agarwal of Bikaner had opened a small snack shop.


What is made in Haldiram Company?

According to the company, 3.8 billion liters of milk, 80 million kg of butter, 62 million kg of potatoes and 60 million kg of pure ghee are used in restaurants every year. The company's 30 types of salty products are currently in the market. The most famous of these is Aloo Bhujia.


How old is Haldiram's company?

The foundation of Haldiram's Brand was laid in Bikaner in 1937, about 79 years ago.


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